SJ DREAMHACK WINTER

Motion Design

To get real gamers to choose SJ transport to DreamHack, we created a banner campaign for just real gamers. The campaign was shown only to those who have a computer with a gaming graphics card. The rest of the internet was met by a very regular supply campaign. Moreover, the language of our special banners was clearly addressed to the gaming community. GLHF!

Creative Director: Kalle Widgren

Copywriter: Lina Franzon

Art Director: Martin Baude

Art Director: Sofia Nordström 

Project ledare: Per Olholt

Producent: Tobias Bergenwall 

Production leader: Pernille Nylén

Production house: Bannerboy

Designer / Motion Design: Alexander Eriksson

Chef marketing and customer experience: Maria Höglund

Marketing Manger: Marie Schenning

Copywriter: Johannes Ivarsson

Art Director: Alexander Fredlund 

PR: Louise Sallander

Client

Year

Nominates

SJ

2018

2 Nominates in Guldägget